Your parking garage is the first impression customers, employees and visitors have of your company, and we therefore worry about what it says about us. However, we often forget that our parking structures can say a lot about the people parking in them – information that can be used to increase customer satisfaction, grow occupancy, boost revenue and more.

After the Covid-19 pandemic lockdowns, the use of parking garages increased significantly as the use of public transportation decreased. In response, ParkHelp created the 8-step guide on maximizing the appeal of your parking garage, so every parker will feel safe in your facilities.

But your parking garage doesn’t only speak to your customers. With ParkManager, ParkHelp’s ultimate parking monitoring and analytics tool, parking facilities deliver powerful business information to parking managers, business managers and owners.

The ParkManager system captures data all along the customer journey – more than just occupancy and license plate recognition. It captures valuable insights into how your customers are behaving.

Here’s what your parking will reveal about your business and how these stats can help you make strategic decisions.

  1. Occupancy: Garage occupancy can reveal daily, weekly or monthly peak times of your parking garage. With his information, you can adjust pricing based on demand – increasing ROI.
  2. Proportional Occupancy: Measure if garage occupancy is proportional to the amount of people visiting your business. When you compare those numbers to your in-house purchases, you can determine what customers spend while in your establishment and what value parking brings to the equation.
  3. Rotation: This is the count of times a parking space has been occupied and released within a certain period. For businesses, this metric is used to determine customer flow and if that translates to business revenue.
  4. Space Status: Do you know what spaces in your parking garage are the most popular, or that are always occupied first? They may not be what you think. With this information, you can place ads and announcements near the most used spaces, or maybe increase the rent of the store that is right next to them. You can also determine the least popular spaces and raise their profile.
  5. Daily Insights: Compare the occupation and rotation statistics between one particular day and another. Does your parking garage in the commercial center of the city perform as well this Black Friday as it did last year? This may lead to interesting insights. Check the reasons for their behavior.

Your parking speaks through ParkManager

ParkManager, ParkHelp’s ultimate parking monitoring and analytics tool, will give you the answers to many questions, with an easy-to-understand map-based interface that allows you to interact with every parking space and/or sensor, group them as you wish, and export detailed statistics for all of them.

With ParkManager, you can make the most of your parking guidance system. It’s the complete tool to control your parking guidance system, with alerts and reports to give you a better vision of what happens in your parking garage.

 

Are you ready to hear what your parking has to say?

CONTACT PARKHELP